Be Competition Free™
Free Resources for carpet cleaners

Helpful Checklists


Printed Material List

  • Business card
  • Work order form
  • Invoice
  • Annual consumer reminder card
  • Referral thank you card
  • Company brochure
  • Thank you card
  • Consumer newsletter
  • Price sheet
  • Company note paper
  • Refrigerator magnet
  • Holiday card

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Marketing Do’s and Don’ts

Do Emphasize:

  • Personalized service
  • I am the owner
  • I do all of the work
  • Pride in what I do
  • Your photo
  • Service
  • Top quality work
  • Peace of mind
  • IICRC Journeyman / Master cleaner
  • IICRC, CFI, WFCA memberships
  • # of years in business
  • Guarantee
  • Upholstery Cleaning
  • Fabric Protector
  • Take the time to do it right
  • Who our target market is
  • If new, focus on affiliations
  • Testimonials

Don't Focus On:

  • Cleaning method
  • Equipment used
  • Discounts
  • Low price
  • Generalizations (“we do windows too!”)

Marketing Rules:

  • Know who your target market is
  • Don’t waste time or money outside of target market
  • Ad must be clear that you meet the needs of your target market
  • If you don’t get future work from the customer, you wasted your money!
  • Know the “Lifetime Value” of your customer

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Van Inventory
Upholstery Carpet Cleaning Tools Set-Up Vehicle
  • Towels
  • Butcher Paper
  • Upholstery cleaning tools
  • Plastic trash bags
  • Eyedropper
  • 16-inch oscillating fan
  • Tarps
  • Bed sheets
  • Horsehair brush
  • Nylon brush
  • Piling shaver
  • Hand groomer
  • Velvet brushes
  • Natural Sponge
  • Various upholstery tools
  • Extra squirt bottle heads
  • Plastic bucket
  • Hydraforce
  • Scrub wand
  • Vacuum and pressure hoses
  • Hose reels
  • Extra 10-foot pressure hose
  • Pump-out hose
  • Rechargeable electric sprayer
  • Stair tool
  • Iron w/holder
  • Blower
  • Grandy Groomer
  • Grooming brush
  • Garden hose
  • Extra garden hose
  • Multiple faucet key
  • Extension cord
  • Outlet adapters
  • Cloths line rope
  • Velcro hook for stairs
  • Velcro strap
  • Irrigation connection
  • Canning funnel
  • Measuring cup
  • Jumper cables
  • Road flares
  • Spare tire (can)
  • Flashlight
  • Tire jack
  • Foam furniture blocks
  • Plastic booties
  • Plastic furn. tabs (lg and sm)
  • Oil
  • Tool box
Safety Measuring and Marketing Miscellaneous  
  • Respirator
  • MSDS binder
  • Safety cones
  • Wet carpet signs
  • Disposable gloves
  • Splash goggles
  • First aid kit
  • Fire extinguisher
  • Rain coat and pants
  • Sonic measurer
  • Tape measure
  • Roller tape
  • Moisture probe
  • UV light
  • Locator map
  • Extra work shirts
  • Hair comb
  • Portfolio for marketing materials
  • Business cards
  • Pipe wrench
  • Quick-disconnect covers
  • Basin wrench
  • Spare repair parts
  • Extra pulley belts
  • Visor mirror
  • Paper towels
  • Cigarette lighter
  • Wire cutters
  • Extra quick-connects
  • Solvent sprayer (Fan tip)
  • Extra squirt bottles
  • Duct tape
  • Masking tape
  • Door stops
  • Halogen lights
  

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Chemical Inventory
Carpet Cleaning:
  • Carpet Detergent
  • Traffic Lane Cleaner
  • Carpet Protector
 Upholstery Cleaning:
  • Upholstery Detergent
  • Upholstery pre-spray
  • Haitian Cotton Cleaner
  • Upholstery Protector
Solvents:
  • Citrus Gel
  • Volatile Dry Solvent
  • Non-Volatile Dry Solvent
  • Alcohol
 Acids:
  • Acid Rinse
  • Acid Rinse
Oxidizers:
  • Sodium Perborate
  • Oxidizer
  • Strong Oxidizer
  • Stronger Oxidizer
 Reducer:
  • Red Dye Remover
  • Coffee Stain Remover
Enzyme:
  • Enzyme (Food)
  • Enzyme (Protein)
 Specialty Solutions:
  • Rust Remover
  • Ink Remover
  • Sanitizer
  • Deodorizer
  • Defoamer
Chemical Names/Companies
  Prochem Chemspec Esteam Pro's Choice
Detergent Dry Slurry Formula 90 Image  
Traffic Lane Cleaner Ultrapac Trafficlean (LUV) Traffic Lane Cleaner Clean Prep  
Citrus Gel Citrus Gel Liqua-Gel Spot Gel  
Volatile Dry Solvent Power Solvent Dry Solvent Liquid Drycleaner  
Non-volatile Dry Solvent P.O.G. P.O.G. P.O.G.  
Rust Remover Rust Remover Rust Remover Rust Remover  
Acid Rinse All Fiber Rinse Textile Rinse Fiber Rinse  
Oxidizing Booster Oxy-Plus Energizer Ultra-Oxy  
Strong Oxidizer       Stain Magic
Red Dye Remover Red Rescue Juice and Dye Remover   Red Relief
Ink Remover Ink Spot Remover Ink Remover    
Carpet Protector FourGuard StainShield Tuft Guard II  
Enzyme (Protein) Zoop Enzyme Spotter Pet Stain Remover T.K.O.  
Enzyme (Food) Power Burst Enz-All Combat  
Powder Defoamer Powder Defoamer Concentrate Crystal Defoamer Powdered Defoamer  

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