Want Better Customers?
Are you looking for customers who value quality and are willing to pay more for it? Do you want loyal customers who repeat annually? Would you prefer to do maintenance rather than restorative cleaning? Do you want customers that refer you to their friends? Then you need marketing materials designed to “speak” to this kind of quality consumers.
Every community has consumers who want more than what the lowest price offers. In smaller rural areas they are typically found in the top half of the community. In more metropolitan areas they will be in the nicer, more upscale neighborhoods.
If these are the consumers you want, you’ll need a marketing strategy that specifically addresses them.
Traditional marketing appeals to event-motivated and price-shopping, “budget” consumers. The approach, message, and timing that work for attracting budget consumers is ineffective on quality consumers. Most people who design marketing don’t appreciate that quality consumers think differently from the rest of the population.
When a potential customer calls you, are their first two questions: “How much do you charge?” followed by “How soon can you get here?” If so, this indicates your marketing is sending the wrong message.
Steve Marsh is intimately familiar with quality consumers. He knows what they are willing to pay top dollar for and how to get them to call you. Be Competition FreeT provides the materials you need to effectively attract these consumers.
The consumers you want, aren’t just looking for another carpet cleaner, they want to “upgrade.” Cleaners don’t appreciate that these experienced consumers have used carpet cleaning services for years. They already have an acceptable cleaner but they want more service and professionalism than he offers. They have tried other companies over the years. They have given up the search because the risk of trying a new cleaner is too great. They have either personally had a bad experience or know someone who has. Quality consumers network whenever possible to find their service providers.
Successful higher-priced companies look different from budget companies. For example, when entering a restaurant a consumer should be able to easily discern if it’s a fast food, family style, or four-star gourmet restaurant. Be Competition Free™ makes you look like a company providing a higher level of service.
This system positions you as the expert. It differentiates you from budget companies. It creates a more consistent and professional appearance for you that allows you to charge higher prices. The marketing materials powerfully persuade consumers that you provide the level of service they have been looking for.
Quality consumers desperately want a more professional company. Your competitors are headed in the wrong direction; leaving this profitable market wide open. Stop settling for mediocre results from tradition marketing and instead attract better customers. The Be Competition FreeT marketing materials enable you to find those quality consumers who are glad to pay more for your superior service.
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The Be Competition Free™ Program
The powerful unique marketing solution
to get all the QUALITY customers you need to succeed, fast!