Introduction to Be Competition Free™

Start-up Success!

 

Life as a start-up is both exciting and scary. Everything is on the line. You have many decisions to make, things to do, and lots to learn.

My advice to you is to focus on only one goal: reaching the break-even point. This is the point when your company makes enough money to adequately cover both your business and personal expenses. Your success depends on you reaching this goal as fast as you can.

Until you reach the break-even point, you are tapping into your savings or credit every day to pay your expenses. Anything that slows you down from reaching this goal threatens your success.

Be Competition Free™ has the complete and direct plan to reach your critical goals as fast as possible.

The beauty of a carpet cleaning business is that you can make a lot of money without building a complicated infrastructure. Focus on building a streamlined and efficient company for now. Don’t be distracted thinking about employees and multiple trucks until you have at least reached that break-even point.

Your Need for Speed

It’s a race against time. People starting a business have limited money. If you run out of cash and credit before you hit the break-even point, it’s over.

Anything that needlessly adds to the complexity or expense of running your business makes succeeding that much harder. Keeping your business structure simple reduces the total sales revenue you need for success.

A common mistake is to prematurely expand. Many operators add nonessentials such as additional cleaning technicians, office help, overly expensive equipment or ineffective advertising. Poor choices can add tens of thousands of unproductive dollars to their annual expenses.

Minimize Your Need for New Customers

Getting new customers is the toughest and most expensive challenge of building a new business. The fewer customers you need, the better. All customers are not the same – some produce more profit than others. Focusing on attracting profitable "A" customers is important.

Be Careful About the Advice You Follow

Most of the business advice in our industry comes from people who have succeeded with large and complex operations that required huge sales revenue to maintain. Most of their information is helpful to companies that are already established and are striving for other goals. Evaluate the advice you hear as to whether it is appropriate for your business. An owner/operator should be on a different path. Ideas that are good for a large business could be too costly for you.

The Owner/Operator Advantage

You hold the advantage when competing for jobs and acquiring new customers. The skill, care, knowledge and expertise you provide are perceived to be greater than those of an employee-technician from a larger company. If the customer is given the choice between having the owner or his best employee do the job, the customer will choose the owner. Appearing more skilled and professional increases your value to the customers, enabling you to win a larger percentage of jobs.

You also have the advantage when competing for high-profit consumers. Again, your superior skills and professionalism make it easier for you to win the more profitable consumers who are willing to pay extra for quality. These consumers tend to become loyal, long-term customers who repeat annually, thereby reducing the number of new customers you need. These consumers also tend to refer you to others more frequently, accelerating your growth. Establishing a client base of high-profit consumers enables you to greatly reduce your advertising expenses.

Achieving Your Critical Goal

Be Competition Free™ is the only ready-to-use system for start-up companies. All of the marketing materials you need are customized for your business and ready to print. This means implementation for the owner of a start-up business is no problem.

No one recommends that you build your own cleaning equipment or formulate your cleaning solutions -- so why would you risk your valuable time and resources trying to create your own marketing system?

Be Competition Free™ provides the marketing system for you to reach your goals.

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