Why Be Competition Free™ is the Solution for Small Carpet Business Marketing
A well run single-truck operation can earn an annual net income of $100,000 to $150,000 (after business expenses) for its owner.
However, the path to success with one truck is different than the path for succeeding with multiple trucks. Whether you are a start-up, intentionally staying small and profitable, or running a part-time business, the owner-operator plays by a different set of rules. If you mistakenly follow the advice that works for large companies, you will fail. You can’t afford the luxury of expensive traditional advertising, office staff, and unnecessary, expensive equipment. All the needed infrastructure, marketing, and staff required for a large company will cripple a single-truck business.
You have a distinct advantage over large companies servicing residential consumers willing to pay for quality work. It is extremely difficult to get low-paid cleaning technicians to satisfy this consumer. Everyone knows that good help is hard to find. But as the owner, you care enough and can correctly make the important decisions required to professionally service these consumers. This market is ideally suited for owner-operators like you.
Be Competition Free™ is designed for owners who enjoy performing quality work and service and don’t want to manage employees and be saddled with a costly and complicated infrastructure. The success potential for small carpet cleaning companies is often underestimated. Many small businesses struggle to survive and assume that financial success can only be accomplished through expansion. Succeeding as a small business is counterintuitive. Doing what may feel natural and logical generally leads you in the wrong direction. Be Competition Free™ provides the detailed plan and tools you need to succeed as a small business.
Other marketing gurus in our industry assume you are building a large business. That’s how they succeeded. They never built a profitable small business. They don’t understand that much of their advice which is appropriate for large companies, will not work for small companies. They play down the advantages of small businesses since these were not the strong points in their own respective businesses. If you try to play by their rules you will always loose.
Your success depends on taking full advantage of your inherent strengths as a small company. You require only a minimal infrastructure which means you should be able to keep most of the revenue you produce. You can build a quality clientele without expensive and ineffective traditional advertising. If given a choice between having the owner of the company or his best employee provide their service, consumers will always choose the owner. You are more flexible and can make needed changes faster than large companies.
As an owner-operator you have a greater chance of personally earning $100,000 a year than someone trying to make that much with multiple trucks. You can do it years sooner, too.